So do you know what you sell? I think most people (including myself) would say 'yes of course I do you idiot'. However it took one of our new customers to actually point out to what is really was.

Now I know you are thinking 'well you're just an idiot' - this of course may be true but I know the people I work with are not at all, and they were just as surprised as me.We all live and breath our product(s) or services so your marketing material and content is generally written by someone in your origanization. Now for small organizations and companies the is mostly true.

So what happened then?

Well one of the features of Glasscubes is ability to set up online workspaces we have various descriptions as to what these are about on the site. However after a couple of email exchanges our customer summed it up perfectly: "workspaces are collaborative areas for which you can define who gets access whether inside your organization or not".

Kind of makes our pages and paragraphs somewhat redundant.......